The Accidental Optimist

From the Office of The Casual Optimist

LNER Holidays Series

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All sizes | London & North Eastern Railway

“For many years after 1923 the LNER issued an annual series of booklets describing the areas of the UK they served in an effort to ‘sell’ railway travel to, and within, the destinations. There appears to have been roughly 12 separate booklets — and most years the series appeared with cover designs by Freda Lingstrom… In terms of design, Lingstrom seems to have been commissioned to undertake various subjects loosely associated with the area covered, and to produce various ‘series’ of styles of design… Lingstrom (1893 – 1989) trained as an artist and did a wide range of advertising for transport companies such as railways and shipping. She is however best remembered for her career in Children’s TV at the BBC where she developed such programmes and characters as Andy Pandy!”

Mikey Ashworth


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